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I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Worst 9/11 Brand Tweets; Rice/NFL Debacle; Apple’s Launch

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Beyond Social Media Show, Episode 63

In this episode, BL and David discuss brands’ dim-witted 9/11 tweets, the Ray Rice/NFL debacle, the Apple Watch & iPhone 6 product launch…and much more…

Worst Digital Cases

9/11 Brand Tweets
The worst, hands down, was from @BikramArlington, a yoga studio. (LEFT)
Owner Zahra Vaezi, 33, told the Washington Post, “I didn’t realize people would be so ‘roar,’ you know?”

In response to the Twitter storm that followed, one Tweet read: “I wrote that stupid post at 1am with yoga brain. …”.

Frankly, I believe that brands should just shut up on 9/11 unless they have a cause-related message like raising money for victims or their children.
DeGiormo Pizza’s 100% Insensitive #WhyIStayed Tweet

The Ray Rice debacle inspired the #WhyIStayed and #WhyILeft hashtags in Twitter, with wrenching and heart-breaking Tweets. DiGiormo’s contribution: #WhyIStayed You had pizza.(Left)

In response to the immediate backlash the Tweet was quickly deleted. The brand then Tweeted: “A million apologies. Did not read what the hashtag was about before posting.”

But so what? What goes online stays online. Forever.
Ray Rice/NFL Timeline
Apple’s “Live” Stream of Product Launch

Best Digital Cases

BSMedia63-Pet Focus Group

Shiny New Stuff

The Daily Numbers

Apple iPhone Sales

BEYOND SOCIAL MEDIA HOSTS

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Categories: Advertising Campaigns, Alternative Marketing, B.L. Ochman, Best Practices, Beyond Social Media Show, Business Communications, Buzz, Clueless ad agencies, Commentary, Google Plus, Marketing Strategy, Memes, News, Reality Marketing, Social Media, Social Media Marketing, Technology, Thought Leaders, Trends, Twitter, Viral Marketing, Vlogs, Word of Mouth, Worst Practices
Tags: , #WhyILeft, #WhyIStayed, 9/11, Apple, Apple Live Stream, Apple Pay, Apple Product Launch, Apple Watch, B.L. Ochman, Baltimore Ravens, Beyond Social Media Show, Big Lots Pet Supplies, Billboards, Content Marketing, Crisis Communications, David Erickson, DeGiormo Pizza, Domestic Abuse, Domestic Violence, Elasticity, Event Marketing, Experiential Marketing, Foot Locker, iPhone, iPhone 6, iPhone 6 Plus, iTunes, Janay Palmer, Jason Falls, John Harbaugh, Michelle Wibowo, Mobile Payments, mobile wallet, Mr. Kipling Cakes, Music Marketing, Near-Field Communications, NFC, NFL, Outdoor Marketing, Product Launches, Public Relations, Ray Rice, Roger Goodell, Smart Phones, Smart Watches, Social Media Backlash, social media marketing, TMZ, Twitter, U2, video marketing, WuFoo, YouTube

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