Beyond Social Media Show, Episode 84
Co-hosts B.L. Ochman & David Erickson discussed Rudy Giuliani’s disrespectful comments about the President and the resulting social backlash; Krispy Kreme UK’s unfortunate KKKlub; how to apologize; Mucinex’s slimy Twitter mascot; Cable shows squeezing more commercials into programming; Lenovo’s malicious adware; the Oscar Mayer weinermobile crash; crowdsourcing medical conditions; brands using cinemagraphs; plus great new apps and important stats and lots more – in a fast-paced 27-minute broadcast. (The video is time-stamped so you can jump directly to any segment by clicking on the time to the left when you watch on YouTube.)
Worst Digital Cases
- Rudy Giuliani’s Fall From America’s Mayor
- 8,273 Tweets mentioning Guiliani in past 3 days. (via Topsy on 2/22/15)
- 2,219 #Guiliani tweets in past 48 hours
- 48,000 #ObamaLovesAmerica tweets in past 24 hours
- Apology Marketing Inducts Krispy Kreme Into Klub Campaign
- Mucinex’s Brand Mascot, Mr. Mucous, Gets Slimy On Twitter
- Cable Networks Are Speeding Up Shows To Squeeze In More Commercials
- Lenovo Shipped Computers With Dangerous Adware & Denied Then There Was Any Problem
Best Digital Cases
- The Oscar Mayer Weinermobile Crashed
- Crowdsourced Medication Side-Effects
- Brands Using Cinemagraphs
- Mayor Of Boston Warns Bostonians To Stop Jumping Out Windows Into The Snow
- Nissan’s Glow in the Dark Car
Shiny New Stuff
- Baby-Making Station on Pandora. Sponsored by Huggies
- Pandora Audio Messaging For Musicians
- Twitter Video Rolling Out To Everyone
Beyond Social Media Show is now on iTunes & Stitcher!
We’d be wildly appreciative if you would give us a review:
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
David Erickson
- David Erickson on Google Plus
- @derickson
- @TheDailyNumbers
- e-Strategy Content Marketing Blog
- e-Strategy Trends
- Success @ Creative PR
- eStrategy YouTube – Marketing Videos