I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Books Archives

How to Banish Bullshit From Your Corporate Writing
A brilliant promotion for a new book about how the Internet is frying our brains
Book Review: Complete Beginner’s Guide to Building a Website or Blog with WordPress
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
50% off Likeable U Conference for What’s Next Readers
Linchpin: BL Ochman Interviews Seth Godin about how to be indispensable
What’s Next Blog Interview: Suzanne Lowe on how to keep corporate silos from impeding success. Just move past them!
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
New Karen Quinn Novel, Holly Would Go Immortalizes Me & Benny
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Greek Tragedy: From Blog to Book and TV Deal
Congratulations Scoop!
Janet Maslin’s NY Times Review Skewers Wonkette’s “Dog Days”
Happy Birthday B.B. King and Congratulations Dick Waterman
Growing Number of Bloggers Creating Real-Life Books
“Passover Greeting” Cartoon Video Aims to Sell Books
Red Couch Chapter 2 Draft: Blogging Has Softened Public Opinion of Microsoft
CBC Kvetching Shoot Went Great
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Seth Godin Gives Away His Bootstrapper’s Bible
Vidlit — Music Videos About Books
This Little Piggy Went to Amazon
Nearly 300 Clinton Books Selling on eBay
Company Says Colin Powell’s Pottery Barn Rule is Bull
Publisher Pays $1.25 Million for “Dog Biscuit”


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