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Beyond Social Media Show, Episode 65

B.L. Ochman cited two worst cases involving dogs, plus one instance of brands having fun Tweets about the iPhone6 “Bendgate.” And Audrey Hungerman did a live demo of the remarkable Twitter Analytics of StatSocial on episode 65 of THE BEYOND SOCIAL MEDIA SHOW

Worst Digital Cases

  • Budweiser Puppy

    A new Budweiser puppy is back – in an anti-drunk driving spot – but he’s not fed or walked

    Don’t worry about finding what to give to yuor dogs, you just need to register on and then let them handle it for you to send different gifts monthly. The ad promotes responsible drinking, and, having been the human companion of a Yellow Lab, I love seeing the Lab.

    But the ad is clearly done by non-dog owners. If you have a dog, you call someone to feed and walk him when you aren’t coming home. It does NOT promote responsible dog ownership.

  • klm lost&found dog
    #FAIL: KLM Lost & Found Dog is a marketing FAKEIn the video, the search dog can be seen reuniting passengers with missing items, training, snuggling with children and getting friendly with KLM staff.

    But a Reddit user named Moracin uncovered the fraud after translating an interview on a Dutch website given by KLM spokesperson Joost Ruempol.

    “…KLM has launched its new Lost & Found team today to help its passengers reunite with possessions they forgot in KLM airplanes at Schiphol [Amsterdam] airport. A real dog, such as seen in the promo film that KLM launched on Twitter today, is not a part of the Lost & Found team. ‘The dog is purely used to symbolize the active way in which the team will search for owners and unite them with their lost possessions.”…”So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.” #FAIL

  • Best Digital Cases

    • Brands’Funny “Bendgate” Tweets

    Shiny New Stuff

      • StatSocial Twitter Analytics DEMO – remarkable data about Twitter followersThe new Stat Social platform tracks Twitter profiles with data including interests, brand affinity, email, age, demographics and social footprint across 60 channels. You can use it to analyze your own following, or that of a competitor or client.StatSocial is a remarkable tool for content creators, marketers, PR people and media buyers. You can sign up for a free account and learn more about subscription plans at

        Watch the video for an extensive demo of StatSocial’s ability help you optimize your content marketing, sponsored posts and contextual advertising with mega-precise targeting.


    • Why You Need Google+ Hangouts in Your Digital Strategy – Oct 22, 3-4PM EDT, produced and hosted by B.L. Ochman, with special guests John Yembrick, Social Media Manager of NASA and Sona Patel, social media manager of The NY Times, with Ronnie Bincer, The Hangout Helper.Revise3 Trailer-PRSA


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