By B.L. Ochman
This post originally appeared in Jurispage Blog
If you’re serious about online visibility, you need to pay attention to Google+ and the tools it provides. Many lawyers are already taking advantage of the tools provided by Google+ and they are gaining a competitive advantage.
While Facebook and Twitter content is not indexed in Google search, content created in Google+ and on YouTube – which is integrated into Google+ Hangouts – is not only indexed, it is prominently featured in search results.
Lawyers who populate their YouTube channels with videos created in Google+ events featuring Hangouts have a distinct search advantage. It is 50 times easier to reach page one of Google with a video than it is with a web page (Forrester) Google has an index just for videos and what matters is the metadata – the way the content is search optimized because Google can’t see what is in your video.
If you think Google search is important to your practice, you should be adding Google+ and especially Google+ Hangouts, to your comprehensive marketing plan.
Here are some lawyers you might want to follow and some G+ commununities you might want to explore:
• Tina Willis a practicing personal injury lawyer, with more than 10,000 followers, runs Legally Speaking, G+ Hangout on Air Show
• Jeffrey Lapin is a personal injury lawyer in Nebraska who has more than 33K followers
• Kevin O’Keefe of LexBlog, legal marketing firm, is a long-time blogger who has 2,300 followers on Google+ where he mostly re-posts content from his blog.
• James Novak is an Arizona-based criminal defense lawyer with approximately 1,500 followers about whose “About” section features stellar reviews of his work. He posts to Google+ daily, and approximately 500 people actively share his content about legal matters. He is proof that what counts on Google+ is engagement and original content.
There are several active Google+ communities for lawyers including:
• Lawyers on G+ Community – 6500+ members
• Lawyers & Law 4300 members
There’s even a Legal Humor Community with nearly 1000 members where Damon Chetson recently share this one:
Google+ and Hangouts are great free tools that you can use in your practice to increase your exposure, boost your visibility in search results, and bring in more paying clients in the process. Learn more about Google+ and Hangouts for Lawyers by checking out our webinar on Hangouts for Attorneys on Wed, Aug 27 at 1:30 PM EDT.
B.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. Follow B.L. on Google+ or Twitter.