I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged worst practices

Skittles: Everything a campaign shouldn’t be
Social Media Storm Spreads as Motrin Ad Angers Moms
Sorry! SocialMinder is a Scam and I Fell for It.
The Ricola Cougher, the World’s Worst Marketing Campaign, Is Baaaaack
PBS Poll Becomes Fodder for Political Game Playing
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
Companies Not Answering Emails for Days, Weeks, Even Months
Still Rock the Vote Red Lipstick – What’s Up With Your Website?
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck