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By B.L. Ochman Paramount Pictures and Former Vice President Al Gore have begun a broad and brilliant partnership with MySpace to promote the climate change documentary “An Inconvenient Truth.” Gore said in a statement, “MySpace has a unique ability to mobilize its community around an urgent cause.”
Gore, now the dark horse in the 2008 elections, may have sounded like a jerk when he said he invented the Internet, but he certainly is demonstrating a remarkably astute understanding of how to use it for his cause. Rock on Mr. President!
The documentary’s MySpace blog features the trailer, allows ticket purchases, and invites MySpace’s more than 70 million registered members to meet and exchange ideas.

In the film’s trailer, Gore, who introduces himself: “Hello I’m Al Gore, I used to be the next president of the United States,” says “This is not a political issue so much as a moral issue.”
A link to the Climate Crisis website contains a pledge to see An Inconvenient Truth on opening weekend, [this weekend] which has 113.,096 pledges. Among other features, the page offers a “personal environmental impact calculator” for users to assess their personal contribution to global warming. The site also includes related facts and tips for living “green.”
The campaign will culminate in a 10-city MySpace theater buyout on June 16, with free tickets going to select members of “An Inconvenient Truth”‘s MySpace community. MySpace is also contributing a significant amount of ad space to raise climate change awareness.
In addition, MediaPost reports, MySpace’s music channel is featuring an artist-on-artist interview between the former vice president and a to-be-announced rock star who is also happens to be part of the MySpace community. The MySpace movies channel will spotlight an interview with the film’s director, Davis Guggenheim.