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book_ad.gifIn a series of blog ads, Crown Publishers has included not only positive feedback, but also quotes from those who hate “Countdown to Crisis,” the new book by Kenneth Timmerman.
Crown’s campaign acknowledges the fact that — a la Cluetrain — nobody is listening anymore to PR and ad-blather.
The publisher is duplicating the way people actually shop online: seeking out both positive and negative info and then making up their own minds.
Hopefully this ushers in a new era of honesty in online advertising, one that hopefully with thrive.
via adrants