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Edelman_Trendwatch.jpgEdelman PR yesterday issued its Trendwatch report, focusing on “the latest in comsumer lifestyles.”
Problem is, none of the so-called trends are new.
Cuddle Parties – we wrote about them last July
Massclusivity – (yes, Edelman even stole the name) wrote about it in Nov 2003
Doga: All Things Considered Covered It in Oct. 2004, and Gawker covered it on June 27. 2003
Pretty big miss for Edelman. They could at least make up their own name. How about Un-Trends, Dead Trends, or maybe OverTrends.