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is where you land if you read about Mars Candy’s new 85-calorie Fling chocolate bar, which is aimed at women, and you – logically, were to type in!


is where Mars – whose agency and marketing people apparently didn’t check to see who else might own a URL related to their product name – means to send you. Ooops!
Mars is not the first to make this mistake, and they won’t be the last. When Dell launched its Direct2Dell blog, they called it One2One. But they failed to check the URL and to learn that one2one was actually a scuzzy porn site.
The Internet is not for practice guys! It’s for all the marbles. Use your head, or lose the game.
Bonus link: When Edelman PR set up the much-maligned Working Families for Wal-Mart they didn’t register the domain name. They registered The most logical domain,, was kidnapped by an anti-Wal-Mart group that launched a pretty good parody site. All the smiling faces in the original are replaced by sad ones in the parody.
Posted by B.L. Ochman