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Coca-Cola has come a long, long way in social media. Back in 2006 they had a misstep or two, but they’ve got it now – big-time.
As part of its Happiness Campaign, Coca-Cola transformed a campus vending machine into a “happiness machine”, delivering unexpected doses of happiness.
The video has been viewed nearly two million times.
The fun continues on Coke’s YouTube Channel where users are invited to upload their happiness dance videos. The idea is reminiscent of the Top Secret Dance Off which started out as silly fun, and has, sadly, since turned kinda gross. Not to worry: the Coca-Cola dance videos are fun and funny, and done to an incredibly catchy tune.
The bottom line: companies can make friends, and money, when they lighten up and look at emerging media as an opportunity rather than a threat.