Ten years into the Internet economy, many companies still subscribe to the build-it-and-they-will-come philosophy of web marketing. Putting up a site without having a plan to drive traffic to it is equivalent of opening a store on a back road and not even putting up a sign.
When I bought this Citron shirt, it came with a tag thanking me for buying it, including a picture of the company’s president, and inviting me to the website. I took him up on the invitation, and found a nice greeting and an outlet store I wouldn’t have known about otherwise – the free prize inside for visiting.
Before you even think about online marketing, is your company including your website and blog URL:
-on everything you print including business cards, stationary, envelopes, product labels, packaging
– in all of your advertising, online and off
– in the greeting and “hold” message on company phones
– on all trade show displays
– on signs in your stores and offices
– in email signatures
Sounds elementary, but a lot of companies still don’t do even these simple marketing basics.
Posted by B.L. Ochman
Is Your Company Missing the Simplest Ways to Promote Your Website?
BL Ochman | July 7, 2008 | Permanent Link | Comments (5) | TrackBack (
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Categories: Alternative Marketing, B.L. Ochman, Best Practices, Internet strategy, Marketing Strategy, Reality Marketing
Tags: , BL Ochman, build web traffic, Citron, Free Prize Inside, internet marketing, net, reality marketing, Seth Godin, website marketing
Tags: , BL Ochman, build web traffic, Citron, Free Prize Inside, internet marketing, net, reality marketing, Seth Godin, website marketing
Hi BL,
I like how you highlight the importance of a friendly greeting and a gracious invitation. That can go along way even if it is mass-produced.
Hi BL,
I’ve been reading your posts and today’s really struck home – I see all kinds of ways we’re missing out on potential traffic. Thanks for the reminder!
Beth
Drue – so true – because you get the impression that this guy cares enough to reach out. it’s memorable.
Beth – so happy to hear that i got you thinking. that makes my day! thanks very much for telling me.
Elementary? Yes. Brilliant? Absolutely. All this great advice and I learned about Citron to boot.
Thank you Judy! sadly, i often have to convince some of my very own clients to do these things. :>)