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shirt1.pngTen years into the Internet economy, many companies still subscribe to the build-it-and-they-will-come philosophy of web marketing. Putting up a site without having a plan to drive traffic to it is equivalent of opening a store on a back road and not even putting up a sign.
When I bought this Citron shirt, it came with a tag thanking me for buying it, including a picture of the company’s president, and inviting me to the website. I took him up on the invitation, and found a nice greeting and an outlet store I wouldn’t have known about otherwise – the free prize inside for visiting.
Before you even think about online marketing, is your company including your website and blog URL:
-on everything you print including business cards, stationary, envelopes, product labels, packaging
– in all of your advertising, online and off
– in the greeting and “hold” message on company phones
– on all trade show displays
– on signs in your stores and offices
– in email signatures
Sounds elementary, but a lot of companies still don’t do even these simple marketing basics.
Posted by B.L. Ochman