It’s no wonder every marketer’s dream is to have a brand campaign or video go viral. But the vast majority of viral videos don’t just happen organically. They are part of a content marketing strategy which has already created a following for a brand, a product or an idea.
While the social media may have speeded up the process, most seemingly “overnight sensations” are actually the result of years of consistently relevant content production that is part of a comprehensive digital strategy.
Here is an insightful Infographic that takes a look what work and what didn’t work in several viral and would-be viral campaigns.
– The myth of viral videos: some dirty secrets
– A viral video spoof that’s not so far from reality