To promote a shampoo that helps create not just beautiful hair, but also a healthy scalp, Lowe Thailand created a QR Code campaign for Unilever’s Clear shampoo. Volunteers, including a Thai celebrity, had QR codes shaved into their hair and then walked around the city encouraging people to photograph the codes, which took them to a mobile website about the shampoo. The campaign reached 10 million people!
via 2D-Code Blog
Not sure if I’m crazy about the concept. But it seems to have gotten media attention.
wow, amazing hair product. I love this video and will try it.