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MultipleDevicesThere are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps, with nearly 18 million more tablets and nearly 9 million more smartphone users than three months ago. Overall, the number of connected devices per U.S. Internet household has grown to 5.7, up from 5.3 devices three months ago.

That’s according to new findings from the Connected Intelligence Connected Home Report from global information company The NPD Group. 

Apple and Samsung remained the most prevalent smartphone brands consumers own, and Apple continues to dominate the tablet market. Nonetheless, PCs are still the prevalent connected device in U.S. Internet households, according to John Buffone, director, devices, NPD Connected Intelligence.  “However, when you look at the combined number of smartphones and tablets consumers own, for the first time ever it exceeded the installed base of computers.” 

PC penetration among U.S. Internet connected households is nearly ubiquitous at 93 percent, but virtually unchanged over a three month period. Smartphones and tablets, however, increased their penetration. Smartphone penetration rose from 52 percent to 57 percent of cell phone users while tablet penetration increased significantly from 35 to 53 percent of Internet households.

Business and media have a long way to go to catch up with the way media is consumed on multiple devices simultaneously, especially among younger people.