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PRSA’s Silver Anvil is one of the most prestigious awards in flackdom. I’ve won a couple in my time. But these days, if you want to learn how to win, PRSA expects you to pay $100 to get tips at a seminar or $125 for a webinar.
It’s $300 to enter the competition. Then they suggest that you to cough up the cash to learn “how to prepare a stronger Anvil entry”, and “Identify (and act on) what the judges are looking for.”
Shouldn’t that information be included in the entry fee, FREE, and on the PRSA website. Or do the erudite evaluators they think they’ll keep out the riff raff this way?
The Webby Awards and other awards go out of their way to tell you what they’re looking for right on their sites.