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omelet.jpgIn a PR stunt sure to be heard round the world, Le Parker Meridien on 57th Street is selling a $1,000 frittata replete with caviar and lobster. CBS TV reports that the hotel pays $65 an ounce for the sevruga caviar and that the dish contains 10 ounces. The menu calls it the “Zillion Dollar Frittata.”
The hotel didn’t use “first,” “best,” “only” “most” or any other BS adjectives to describe the omelet. They let its excess speak for itself and have gotten press coverage worldwide. If they’re smart, they’ll avoid PR interruptis and keep the omelet on the menu for many years to come.