In an Online Journalism Review article about the growth of blog advertising networks, Paul Berger, notes that “a traditional ad campaign is deemed successful if the response rate is 0.5 percent feedback. Budget’s Blogads campaign was 17 times that.” Berger predicts that blog networks will be a leading way for individual bloggers to monetize their blogs.
Online Journalism Review: Blog Networks Helping Blog Advertising
BL Ochman | December 9, 2005 | Permanent Link | Comments (1) | TrackBack (0)
Categories: Ad targeting, Alternative Marketing, Blog Advertising, Blogging and Moblogging, Business Communications, Marketing Strategy, Trends, Up Your Budget Treasure Hunt
I agree with Paul Berger’s figures – in general, even if 1 in 200 ad impressions results in a click-through, you’ve got a good chance of at least breaking even. I was telling a friend the other day about my blog and the blog network I write for, and he was surprised to find out that we could be successful even if only 1 in 100 Web visitors to our sites actually clicked on the ads they see there. The economics of the Web are still somewhat new to me, so I remain amazed at this figure. I agree that putting blogs into networks may help raise their profits, since people may be motivated to stay within a given blog network. Weblogs, Inc., for example, uses lots of interlinking between their individual blogs to help keep people on their network. Anyway, I’d like to know more about Web advertising. Keep writing about it!