A New York Times article today notes that the suits are cutting into blog territory. A growing number of professional blogs created by ad agencies and communications professionals lack the “attitude, irreverence and … apparent interest in kicking up a fuss that made earlier blogs big hits,” says Nat Ives. In other words, corporate and agency bloggers play it safe and they’re often boring.
As adrants’ publisher and chief snarker Steve Hall noted, “Most corporate agency Websites are really just fancy billboards,” And if ad agencies and PR firms get into blogging, that’s just what will happen to blogs.
It’s d
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
BL Ochman | October 27, 2004 | Permanent Link | Comments (5) | TrackBack (
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Categories: Ad targeting, Alternative Marketing, Blogging and Moblogging, Commentary, Cross Media, Marketing Strategy, Public Relations, Trends
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As you said, a new medium will come along if blogs become diluted corporate platforms. However, that’s the beauty of having multiple paths of communication – we always find a way to get our message out there. If it means the end of blogs as we have known them, that’s okay. We’ll find something else. We’re innovative. :-)
BL Ochman tips her hat
PR Just Doesn’t Get Blogs
Now PSFK sometimes likes to get on its high horse and say a few critical things about what some brands are up to (see the Mastercard article) but when we do we always drop the PR contacts listed on their website to ask for a reaction in the comments se…
A Laboratory for Conversations
If markets truly are conversations, then isn’t corporate blogging a natural phenomenon? “Blogging” — if that’s even the right word for it — should come as naturally to corporations as swimming came to fish.
Well said. I’d never be able to write what I cover on my “blog for men” if it were corporate funded.