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A story in today’s Investor’s Business Daily says blogs are “the latest tool in corporate arsenals.”
Late to the party, but accurate, the story notes that “a growing number of businesses are using the blog format to promote products, interact with customers and shareholders, conduct market research and distribute company announcements.”
But I’m astounded at the lack of attribution to this conjecture: “There are no exact figures on how many companies are blogging these days. But it’s estimated that around 45% of the largest 1,000 publicly held companies in North America have blogs or plan to start them sometime this year.”