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With interesting, but flawed logic, Steve Broback concludes that because a Goggle search on A list blogger Robert Scoble returned more mentions than the top PR firms in the world, Scoble’s blog is more influential than the PR firms. “The result,” Broback says, “may serve to surprise those who write press releases for a living.”
“I simply typed in the following names into google and noted the number of pages that were returned. List is sorted by most to fewest responses. In the case of complex names I used as few words as possible in order to benefit the PR organization.
* Robert Scoble: 199,000 mentions
* Burson-Marsteller : 108,000 mentions
* Porter Novelli : 83100 mentions
* Weber Shandwick Worldwide : 81,300 mentions
* Hill & Knowlton, Inc. : 71,600 mentions
* Fleishman-Hillard Inc. : 69,300 mentions
* Edelman Public Relations Worldwide : 25,400 mentions
* Ogilvy Public Relations Worldwide : 23,500 mentions
* GCI Group/APCO Worldwide : 16,300 mentions
* Incepta (Citigate) : 15,300 mentions
* Ketchum, Inc. : 4,120 mentions
What he should be measuring, and a simple Google search won’t do it, is the mentions generated by the PR firms for their clients. It’s interesting reading nonetheless.
via Robert Scoble