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To promote breast cancer awareness, the entire staff of the Providence St. Vincent Medical Center in Portland, Ore. donned pink gloves and danced to Jay Sean’s “Down.” There’s some pretty snazzy choreography too! I love that Rockettes-like arm thing!
It features more than 200 hospital workers, from the CEO to nurses, doctors, cooks, cleaning services, lab technicians and even a cancer patient.
The video – not surprisingly – has gone viral on YouTube, Facebook, Twitter and email. As of today, it’s been viewed 883,502 times since Nov. 13th.
Emily Somers created, directed and choreographed it as a fundraiser to help promote the new Medline “Generation Pink” gloves.
A portion of the sale of Medline’s “Generation Pink” gloves goes to provide free mammograms for the community. Medline also will donate $1 of every case purchased to the National Breast Cancer Foundation (NBCF), the company’s Breast Cancer Awareness campaign partner.
Well done!!!
Bonus links:
Can Viral Content Be Created? Yes and No
10 Tips on How to Make Your Video Go Viral
The Doghouse: a marketing video that’s gone viral, and why
Hat tip to @Donna Pappacosta