Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.
Dear CMOs and bean counters: This video was uploaded in May, 2010. These stats are already out of date. The numbers are already higher and the speed is already faster. Think about that when you’re wondering if you need to dip a toe in the social media waters.
Hat Tip to Oliver Nurock
I tell everybody that I consult with that if they are shown a video like this to run, not walk away.
The video is all glitz and no substance. Yes people are using the internet in huge numbers. And yes they are using the sites and services on the internet in huge numbers. But after to catchy song and big numbers flash by most people should be left wondering “how can that help me”. And it doesn’t help them. Especially since so much on the internet is classified as “Social media”.
Businesses need solid marketing and sales plans that can be enhanced with social media. They don’t need ooh ahh videos that contain a bunch of big numbers that will not help them. The rate at which facebook grew doesn’t matter to the average business.
If you’d been reading this blog since it began in 2003, you’d know that I’m a champion of integrated marketing. The average business needs, at the least, to be monitoring its brand 24/7 in social media. And I maintain that there no longer is such a thing as solid marketing and sales plans that don’t integrate social media.
That train left the station a long, long time ago.