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By B.L. Ochman

Yet another agency has lost yet another client for a stupid Tweet. The latest is the PR agency Redner Group, losing their largest client by denouncing negative reviews of client 2K’s “Duke Nukem Forever” game.

Stupid Tweet. Ridiculous knee-jerk reaction by the client.

This stuff is not rocket science. All a social media policy really needs to say is “Don’t forget you have a day job.”

And Twitter could help if they would install a “Cancel” button like gMail’s to let you cancel a Tweet within 30 seconds of posting it. But really people, seriously, don’t do this stuff!