Founded in 1934, Grand Rapids, Michigan-based Meijer is a family-owned chain of 180 Wal-mart-type superstores with 60,000 team members in five states. The company is sponsoring FrankenPlaza with the city of Chicago, and “beamvertising” above is part of the fun.
Meijer has long spent millions for newspaper inserts, but realizes, according to spokesperson Jon Dodge, that “people are changing the way they consume media, and we had to jump in.”
The company has “dabbled” in Facebook and MySpace, but nothing has really taken off. “This video is not typical of our general corporate culture,” Dodge said, “but that’s changing with the times.” The video was produced in-house.
Posted by B.L. Ochman
A Little Pre-Halloween Madness in Chicago from Meijer
BL Ochman | October 21, 2008 | Permanent Link | Comments (2) | TrackBack (
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Categories: Advertising Campaigns, Alternative Marketing, B.L. Ochman
Tags: , Alternative Marketing, beamvertising, BL Ochman, corporate social media marketing, Halloween, headless horseman, Meijer
Tags: , Alternative Marketing, beamvertising, BL Ochman, corporate social media marketing, Halloween, headless horseman, Meijer
Growing up in Michigan and long-time Meijer loyalist of 22 years, I would have to agree that any form of new media is definitely “not typical of their corporate culture.” The beamvertising fits a heck of a lot better than anything in the online universe.
LOVE It!! it’s very cool regardless of whatever other hidden agenda it might serve.
anne
http://www.southernist.com