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Founded in 1934, Grand Rapids, Michigan-based Meijer is a family-owned chain of 180 Wal-mart-type superstores with 60,000 team members in five states. The company is sponsoring FrankenPlaza with the city of Chicago, and “beamvertising” above is part of the fun.
Meijer has long spent millions for newspaper inserts, but realizes, according to spokesperson Jon Dodge, that “people are changing the way they consume media, and we had to jump in.”
The company has “dabbled” in Facebook and MySpace, but nothing has really taken off. “This video is not typical of our general corporate culture,” Dodge said, “but that’s changing with the times.” The video was produced in-house.
Posted by B.L. Ochman