“I wanted to tell you about an incredible new ad campaign that launched commercials on national television today by [redacted] that is really shaking up the bladder weakness world and shattering urinary incontinence taboos.
…The press release for the ad campaign is below, please let me know if you have any questions or if you are interested in covering this ad campaign!”
I’ve written so many posts about press releases and pitches from hell. I even wrote Press Releases From Hell and How to Fix Them, an e-book that has sold many thousands of copies. I just shake my head in disbelief at most of the ones that come through. This one, however, made me giggle, which was definitely not the writer’s intent.
I don’t want to make light of this product, or the company’s efforts. It’s the PR pitch that’s from hell.
I’m sure bladder control is very serious to very many people. And the ad does make the point that there are new solutions to the problem. Unfortunately, the exclamation points, and the hyperbole make the pitch funny.
What could make the pitch work?
Something like this:
This is definitely not a topic you get pitched about every day. My client, [redacted] has just launched an ad campaign about bladder weakness (which affects one in every four women over 40) that takes an open and honest approach to a topic people are often embarrassed to talk about. etc etc
– PR People Please Take This Quiz Before Pitching Another Blogger