Amanda Congdon is the star of five days of loopy advertising created by Rocketboom forthe popular video blog’s first advertiser, TRM, a seller of ATM machines. TRM paid $40K in an eBay auction for 5 days of advertising on Rocketboom, which gets 200,000 downloads a day.
The ads, in episode format, feature Congdon as an out-of-work newspaper reporter who answers an ad for TRM and becomes a superhero by selling ATM machines. Very funny, very original, very Rocketboom.
The ads are goofy enough to go viral, at least among Rocketboom fans. Posted by BL Ochman
Rocketboom Launches Commercials TRM Won in eBay Auction
BL Ochman | March 14, 2006 | Permanent Link | Comments (2) | TrackBack (
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Categories: Ad targeting, Advertainment, Advertising Campaigns, Alternative Marketing, Blog Advertising, Blogging and Moblogging, Entertainment, Internet strategy, Marketing Strategy, Viral Marketing
Tags: , ad_targeting, Amanda_Congdon, blog_advertising, blog_marketing, BL_Ochman, eBay_auction, Rocket+Boom, TRM
Tags: , ad_targeting, Amanda_Congdon, blog_advertising, blog_marketing, BL_Ochman, eBay_auction, Rocket+Boom, TRM
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That is a lot of money for a site that is not bringing much revenue.