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I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

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I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Google Sues Company for Click Fraud

eWeek reports that Google Inc. is taking the fight against click fraud to court, suing Houston-based Auctions Expert International LLC for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit last week in Santa Clara, CA County Superior Court. The search giant accuses Auctions Expert of abusing the Google AdSense program, in which Web publishers display Google’s pay-per-click ads and receive a share of the revenue.
Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.
via Kushal Dutt

BL Ochman | November 29, 2004 | Permanent Link | Comments (0) | TrackBack (0)

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Google Sues Company for Click Fraud

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