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eWeek reports that Google Inc. is taking the fight against click fraud to court, suing Houston-based Auctions Expert International LLC for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit last week in Santa Clara, CA County Superior Court. The search giant accuses Auctions Expert of abusing the Google AdSense program, in which Web publishers display Google’s pay-per-click ads and receive a share of the revenue.
Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.
via Kushal Dutt