eWeek reports that Google Inc. is taking the fight against click fraud to court, suing Houston-based Auctions Expert International LLC for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit last week in Santa Clara, CA County Superior Court. The search giant accuses Auctions Expert of abusing the Google AdSense program, in which Web publishers display Google’s pay-per-click ads and receive a share of the revenue.
Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.
via Kushal Dutt
Google Sues Company for Click Fraud
BL Ochman | November 29, 2004 | Permanent Link | Comments (0) | TrackBack (
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