Several good points made in this Inc.com article about how to write press releases.
Writing and sending an effective press release is more challenging than it seems. And the stakes are particularly high for smaller companies that are trying to build solid reputations on shoestring budgets.
Related: Press Releases From Hell and How to Fix Them
Good Inc.com Article About Writing Press Releases
BL Ochman | March 1, 2005 | Permanent Link | Comments (1) | TrackBack (
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Press Release 101
Inc. magazine gives some good advice on writing news releases in an article titled, “The Art of the Press Release,” by Lora Kolodny.
The subtitle is straight-forward — “Writing press releases seems easy. Why do so many firms blow it?”