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Like many of us, Eat 24 is miffed at Facebook’s latest algorithm change which means that less than 1 percent of your followers will see your Facebook posts unless you pay to promote them – if then. Eat 24’s BreakUp letter to Facebook is both hilarious and true. Facebook’s incredibly arrogant response from its Director of Communications, Brandon McCormick, not funny.

Eat 24 says:
Screen Shot 2014-03-31 at 12.15.04 PM“…Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot….To be honest, lots of our friends warned us about you (not to name names but to definitely name names: Forbes, Fast Company, Wall Street Journal). But we ignored them and trusted you because we loved you. Now we find ourselves questioning our entire relationship.”

“All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends. …But the bigger picture issue is that we can’t trust you. You lied to us and said you were a social network but you’re totally not a social network…It really seems like you’ve lost your way and have become nothing more than an ad platform…”

Facebook’s Arrogant Response
I’m going to bet that this reply disappears, but back comes Brandon McCormick, more snarky than seems necessary, to say the least:

“Hey Eat24, this is Brandon over at Facebook. I was bummed to read your letter. The world is so much more complicated than when we first met – it has changed. And we used to love your jokes about tacquitos and 420 but now they don’t seem so funny. There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn (but if we are in the mood for it, we know where to find it Eat24!). So we are sorry that we have to part this way because we think we could still be friends – really we do. But we totally respect you if you need some space.”

Here’s a bit of advice for your Brandon: It pays to be nice to your customers.

Just for good measure, here’s Veritasium’s video explaining Facebook click fraud by – yup – Facebook.

We hear from a lot of people that they don’t want to get involved in Google Plus because they have thousands of followers on Facebook.

To them, we say: Still think your brand is getting Facebook engagement? Think again!