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cafepress.jpgCafePress, the online marketplace which carries 8 million products and has 2,404,611 members, has joined the growing number of sites taking advantage of tagging.
Says the site:
Optimize your designs with Tags
Tags enable you to classify, describe, and name your images to help them so they show up in more relevant search results in our Marketplace. So, please make sure your images are Tagged.

There are good, clear FAQs on how the tags work here.