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tom_cruise.jpgJoining a chorus that’s shaking its head over Tom Cruise’s his recent weird publicity antics, Ad Age [subscription] wonders whether changing his public persona from pretty boy to Scientology boy is damaging his brand.
“Mr. Cruise’s public persona has emerged — and it’s a doozy,” says Ad Age.
Cruise probably set the treatment of post partum depression back 50 years when he repeatedly attacked Brooke Shields for taking anti-depressants instead of throwing her newborn baby out the window.
“That kind of thing can’t be good for somebody’s brand,” said Mark Lisanti, editor of “He’s certainly not going to get an endorsement deal with Paxil.”
In a poll accompanying the Ad Age story, 92% said his brand has been damaged by his change in PR strategy.