Anyone who’s ever been in a relationship can relate to these situations, although there surely will be some (men) people left wondering “But what’s so bad about giving a vacuum as an anniversary gift?”
The Doghouse came to me from women friends, it came in a direct message on twitter, and more than one male friend sent it with a note “I know you’ll love this.” And that, in a nutshell, is what makes a viral. One friend saying to another “I know you’ll get a kick out of this..relate to this…etc.”
I actually was interested in seeing whose ad it was and what they were selling. That’s not something that happens every day! But I certainly never expected J.C. Penney Jewelry to be the creator, or to be so hip. Bravo!
I even got “Doghouse Rolled” this morning on Twitter by my pal Albert Maruggi.
Potential problem: The Doghouse, which is how people will look this video up on Google, is already the name of lots of other sites. I betcha at least one is porn.
Note to agencies – none of the emails from friends and acquaintances had the subject line: “new viral campaign launches next week.”
Posted by By B.L. Ochman
Update: NY Daily News: “You got me what?! Gifts like blenders, cleaning supplies could lead to a breakup: survey”
Related: Can You Guess Which Pitch is a Real Viral? Agencies Can’t!
The Doghouse: A Marketing Video That’s Gone Viral and Why
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Tags: , Albert Maruggi, BL Ochman, J.C. Penney Jewelry, The Doghouse, viral marketing, viral video, word of mouth marketing