This brilliant must-read presentation from MarketingProfs should be printed out and pasted to the walls of conference rooms everywhere. It’s beautifully illustrated by Veronica Maria Jarski, with text crowdsourced at MarketingProfs Facebook page.
Some other buzzwords that drive me nuts:
- Buckets, as in “there are two buckets”
- “I don’t disagree” which means “I don’t want to take responsibility for my opinion”
- “Net net.”
What marketing buzzwords would you like to see banished from the planet?