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This must-watch spoof video from The Onion tells how to use social media as a substitute for original thought. It lampoons self-appointed social media gurus, using the TED format to make the speaker seem even more pompous.

The speaker, who says he’s a successful social media consultant, admits that while he has never had an original thought, “Because my firm charges tons of money, we’ve put social media on the tongues of some of the biggest brands in the world without providing an actual service.”

Social media, he tells us, is the driving force behind the new economy. “What does that mean? Nobody knows.”

Bonus Links: Social Media Gurus in 2062