The most effective way to achieve viral buzz is to pay for it, according to new research from Nielsen BuzzMetrics word-of-mouth measurement service and ACNielsen Bases, neither of whch seemed to notice the monkeys flying out of their asses as they made the announcement.
“Marketers haven’t really lost control of their brands just yet,” said Rob Mooth, VP-product development at Bases. “What we found were that the products that get the most buzz were the ones that were paying for it. … Advertising agencies are probably more relevant than they’ve ever been for your business.”
Source: Advertising Age. Who else?
via Jeffrey Jones