I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Awards Archives

What’s Next Blog Named a 2016 Top Tech Blog
25 Women Who Rock Social Media in 2014
Hangouts’ Showcase app, Plagiarist Fired, Robots, Pot, Turds & Trust
Chase Community Giving Contest becomes poster child for what not to do in corporate philanthropy
Blogger’s Choice Award Nominations Open
Another Dumbass Big Company Move: Cingular Wants to Yank Docs From Consumerist
Marketing Sherpa Apologizes As Servers Overwhelmed With Blog Award Voters
PR Agency Websites Rated Among the Worst in the World
What’s Next Nominated for Battle of Ad Blogs Awards. Whoooo Hooooo!


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