I fell for the jargon-laden pitch, just because it was so strange.
Turns out it’s a clever viral from wurk.net
it’s a network of high quality blogs that offer career and work related content. Half the blogs are written by the wurk.net editorial team, and each wurk.net blog covers its own individual industry sector. The other half of the network consists of specially-invited, hand-picked, independent blogs from career professionals throughout the world, and offers everything from interview advice, to essential ‘work-hacks’.