I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Search Results for "google plus"

Google’s Birthday Surprise for Google Plus Users

March 14, 2015

Here’s what I saw when I logged on to Google search on Friday, March 13, my birthday.

YouTube ISIS Ad Gaffe; More Google Plus Breakup Rumors

March 12, 2015

Episode 86: Jennifer Aniston ads run before ISIS recruitment YouTube videos; the Salvation Army culturejacks #TheDress; bad email practices.

Dear Google: You are doing a terrible job of explaining Google Plus

July 27, 2013

Dear Google: You’re doing a great job of promoting Google Glass. Launching GooglePlus? (Which I love!) Not so good. In fact: terrible.

Why Google Plus rocks – and why we’ve switched Beyond Social Media Show from BlogTalk Radio to Google+ Hangouts on Air

June 12, 2013

The naysayers are wrong. Google Plus is an extraordinarily rich platform for brands, and a sea change in Internet marketing. Go ahead; tell me why I’m wrong. I’ll have the last laugh.

Plusses & Minuses: Tiffany hosts its first Google+ Shoppable Hangout

October 21, 2014

Tiffany & Company today became the latest big brand to host a Google+ Hangout on Air

11 ways every GooglePlus post promotes your content

February 3, 2014

Illustrating the integration of GooglePlus, gMail, Google search, and Google Authorship this image demonstrates the 11 ways GooglePlus promotes every post you share there.

B.L. Ochman’s tips for creating a great GooglePlus profile

January 23, 2014

Here’s a 5-minute video how to get started in Google+ so you won’t make the newbie mistake that almost everyone does

Five Pervasive Myths about GooglePlus

January 22, 2014

You may have heard people saying Google+ a ghost town, or that it’s only for techies. The people who write these things are, quite simply, wrong.

Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts

January 8, 2014

With so many agencies & brands still scratching their heads about what to do with GooglePlus, several fashion brands have partnered with Google to create the Shoppable GooglePlus Hangout app. 2014 is going to be the year of GooglePlus.

Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping

December 4, 2013

Toyota is revolutionizing social shopping with its new GooglePlus Collaborator. The only thing that’s missing is the heady new car smell. Behold the future of marketing, social shopping, advertising and social networks.