Sure blogs provide a new communication tool that can humanize the corporate voice; they have caused a sea change in political coverage and they are helping re-define the definition of journalism. They also are a very effective tool for making money.
Marketers who are still skeptical need to take a look at why search engines love blogs. Good search engine placement translates into more traffic and traffic translates to sales.
Paul Chaney at Radiant Marketing Group tells marketers who still don’t accept blogs as marketing tools, “GET OVER IT! Go whine to your mama if you must, but you need to deal with the fact times have changed.”