I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged word of mouth

Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
Social Media Storm Spreads as Motrin Ad Angers Moms
Women Against Sarah Palin Live Webcast
Study: Social Networks Support WOM. Doh!
Is No Comment The Right Response to User Created Campaign Videos?
Despite Cheaters and Spoilers, Karen Quinn’s Wife in the Fast Lane Contest Names Rightful Winners