I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged viral marketing

Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Why you can’t make marketing go viral
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
Can Viral Content Be Created? Yes, and No
The Doghouse: A Marketing Video That’s Gone Viral and Why
Can You Guess Which Pitch is a Real Viral? Agencies Can’t!
Viral Video Sells Gonzaga U Women’s Basketball Team Tix
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
OfficeMax Penny Pranks: a Funny Viral WannaBe That Actually Might Sell Something
How to Make a Video Contest Succeed – or Suck