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Seth Godin sums up the reason a lot of us are willing to pay more or wait longer to deal with a small company that provides personal service, when he says that small is the new big.” It’s so much nicer to do business with people who know your name and will tell you theirs.
BoingBoing (four people) has a readership growing a hundred times faster than the New Yorker (hundreds of people), Godin says.
Small is the new big, he notes, “because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
Don’t wait. Get small. Think big.”

Bravo Seth!!