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roomba.jpgIn a case study, Ad Age reports that a new search engine strategy helped Roomba robotic vacuum cleaner clean up.
One key strategy: they bought about 100 search engine keywords and phrases that included common misspellings of the brand, such as “romba,” “rhumba,” “irobot” and “eyerobot.”
“We recommend more specific phrases that will drive sales, like ‘robot vacuum cleaners.’ ” the company said.
As a result of better keyword buys, Roomba became the 7th most-searched brand on Google and experienced a 100% increase in sales.
The ad words campaign was supported with a tightly integrated ad program which drove large numbers of consumers online.