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Controversial Pay Per Post has hired the PR firm SSPR . The pitch:

I can arrange an interview with Ted Murphy, founder of Orlando-based PayPerPost, a controversial company that pays bloggers to write about products and other companies.
Yet, on the other side of the coin, many feel the real purpose of the service is to help advertisers boost their search rankings. Objective: the more bloggers writing about the company or product, the higher the company will go in the rankings.
Please contact me if you are interested in an interview with CEO Ted Murphy to discuss.

The pay per post model has raised the issue of blogger ethics, and generated a great deal of largely negative blogosphere discussion. Can a PR firm turn that around?
I’m going to interview him for a MarketingProfs case study. Should be interesting.