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Adland discovered the alleged dishonesty in an Ogilvy effort to publicize a campaign it did for American Express. Someone claiming to be a marketing student sent a note to many bloggers and trade pubs pointing to an integrated online and outdoor AmEx campaign in Europe.
Adland covered the campaign but soon discovered that the email came from an Ogilvy address.
Why would ad agencies or PR firms think that bloggers are so easily snookered? It’s easy to check facts online, and news spreads so fast, that it’s remarkably dumb to pull a stunt like this one.
As Adland trackbacks show, ad-related blogs are now having great fun making fun of Ogilvy. And those posts will stay online forever.
via Marketing Vox