Oreo Cookies is renown for clever marketing. Their latest #MyOreoCreation contest is fun and it has a delicious $500K prize. It also shows how much money it takes to induce consumer created content these days. Not all that long ago, a $10K prize was a big deal. Just saying…
From their warp speed blackout ad in the 2013 Superbowl, to their social media interactions with other brands, Oreo marketing is sheer genius.
Oreo is asking us to create our own Oreo cookie. The contest, which is open until July 15, could earn you $500K! Come up with a new Oreo flavor, use the hashtags #MyOreoCreation and #Contest and share your ideas on Instagram, Facebook or Twitter for your chance to win.
The video featuring Ellie Kemper and friends introducing the contest is heading toward 5.5 million views on YouTube and 925K on Facebook.