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myscene.pngWant to know what the next generation of consumers is doing? They’re in training for online shopping on sites like and and Club Penguin. These are among many kid-friendly sites that allow the elementary school set to buy real and virtual products.
Kids are learning that shopping is fun, and that is offers rewards. And almost by osmosis, they’re learning math and computer skills. Educators should take a long hard look at sites like these to see how to communicate with and teach kids.
Smart marketers know that kids are their future and it’s a shame that the quality of these sites isn’t a whole lot higher. There is huge opportunity to raise the bar and create excellent content for young people. Do it!