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Jupiter Research has launched a series of free podcasts with their analysts “to expose our thinking to a wider audience.” The latest features analysts Michael Gartenberg and Gary Stein discussing blogs and brands. Not much news, but a decent overall explanation of blogs and branding.
They recommend advertising on blogs as a way to reach niche markets. That’s good, because they have a corporate audience that pays dearly for their advice so maybe their endorsement will help spread some cash around to blogs.