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ford_bold_move_final.pngEpisode 30 of Ford’s Bold Moves advertorial campaign airs today, and it proves definitively that Ford deserves its fate. There is not one word – not even one single freaking word – in the wrap-up video about fuel efficiency. Or the environment. What planet are these people living on?
In my book, that negates any good the campaign may have done. I pity Ford’s stockholders if focusing on what the cars look like is the way Ford sees the future.